Your site works. It just reads like 2014 needs new words.

A content refresh audits what you've got, rewrites it in your voice and tidies up the structure, so the site you already have starts pulling its weight again. No rebuild needed.

Sheet 03: refresh.txtWhat you get
  • [x] content & SEO auditINCL
  • [x] rewrites in your voiceINCL
  • [x] structure & navigationINCL
  • [x] visual refreshINCL
  • [x] before-and-after reportINCL
  • [ ] a full rebuildNOT NEEDED
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Is this for you?

The words are out of date

Your services, prices or team have changed, and the site still describes the old business.

Visitors don't get in touch

People find the site, then leave without calling, emailing or booking.

Search has gone quiet

Pages that used to rank have slipped, and you're not sure why.

Site slow, broken or hard to change? A new website might be the better fix.

What's in the box.

Keep the site, change what it says and how it's laid out. Writing is half of what I do, so this is the part I enjoy most.

01

Content and SEO audit

Every page checked for what it says, who it is for, and how search engines see it.

02

Rewrites in your voice

Clear, plain copy that sounds like you on a good day, not like an agency.

03

Structure and navigation

Pages merged, split or reordered so visitors find what they came for in fewer clicks.

04

Visual refresh where it counts

Small design changes on the pages that matter most, without a full redesign.

05

Before-and-after report

A short write-up of what changed and why, so you can see the difference.

How it works.

  1. 01A proper chatWhat your business does now, who your customers are, and what the site needs to say to them.
  2. 02The auditI go through the site page by page and send you what I found, with a fixed quote for the work.
  3. 03Rewrite & restructureNew copy and structure, shared with you to check before anything goes live.
  4. 04Go liveThe changes go live, and you get the before-and-after report.

Questions, answered.

Something not covered? Just ask.

Do I need a new website for this?

No. A content refresh works with the site you already have. If the audit finds the site itself is the problem, I'll tell you.

Can you edit my site directly?

Usually, yes. Most CMSs (WordPress, Squarespace, Wix and others) are fine. If I can't get access, you'll get the new copy ready to paste in.

Will it sound like me?

That's the point. We start with a chat about how you talk to customers, and you approve every page before it goes live.

How is it priced?

From £99. The final price depends on how many pages there are, and you'll get a fixed quote in writing after the audit.

Other services

Let's give your words a second draft.

Send me the address of your site and what's bothering you about it. You'll get a reply from me within 24 hours.